The annual spring campaign has kicked off and families and schools are being urged to pledge to pick

Keep Britain Tidy, which runs Eco-Schools and Eco-Schools for Early Years programmes, is hosting the Great British Spring Clean campaign until 6th April.

In a YouGov survey carried out on the charity’s behalf ahead of the tenth Great British Spring Clean campaign, 79% of parents and guardians said they demonstrated their love for where they live by not dropping litter while others said they litter-picked (21%) and volunteered in their local community (20%). 

Two thirds (66%) of parents and guardians say they are ‘disappointed’ when they see litter in their local area, while almost half (40%) are angry. They also feel sad (42%) and embarrassed (33%). More than a quarter (26%) also said they ‘called out’ littering behaviour and told others not to do it. 

More than 160,000 school children pledged to protect our environment during last year’s School Clean and some pupils from Ormiston Academies Trust schools, located nationwide, are currently fronting the charity’s national advertising campaign to ‘Love Where You Live’. 

The annual event has inspired litter pickers young and old to remove more than half-a-million wheelie bins’ worth of rubbish from beaches, parks and streets since it began in 2016. Pledge to pick at keepbritaintidy.org

Further reading: Mayfield School opens new Wellbeing Centre

community action environment Keep Britain Tidy News Spring Clean Campaign